This story is the third piece in a trio – to get the impact, read the third story below (or go to the home page and then scroll down 2 stories):
Online shopping is growing dramatically;
Online advertising will surpass print advertising this year for the first time ever;
Desktop computers will soon be surpassed by smartphones for computing, convenience, and online access.
No red highlights here – I think you should read this whole thing. Visit the Technologizer site for many more great tech takes, including yesterday’s...
Tuesday, March 9, 2010
Outsell: U.S. Advertisers To Spend More On Digital Than Print
Add this to the ecommerce article below, and it’s an overwhelming vision. The shift of advertisers to directing “dollars toward the channels which generate the most qualified leads and most effective branding” leads exactly to DubLi’s long-term strategy of getting a huge community of shoppers to rely on DubLi for information, bargains, and overall ecommerce. DubLi Founder Michael Hansen’s vision of interactive, targeted ads sent to cellphones, with credited rewards for viewing the ads, comes to mind here. ...
Forrester Research: U.S. Web Retail Sales To Reach $249 Billion By 2014
The shift from stores to internet is happening right before us. I don’t think this study factors in the two dramatic expectations:
1. The tipping point is coming when it’s common knowledge that online shopping is cheaper and more convenient (you’d think everyone would know this by now, but “8 percent of total U.S. retail sales within five years” means 9 out of 10 dollars are still spent in stores) – the word will soon spread and dramatic exponential growth will occur. Remember not too long ago when such a large...
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